Privacy Policy

Magic Beans Website Privacy Policy

Magic Beans (“Magic Beans”, “we”, “us”, or “our”) is committed to protecting the privacy and personal data of users of our website. This Privacy Policy outlines how we collect, use, disclose, and protect personal data in accordance with applicable data protection laws. By accessing or using our website or services, you acknowledge and agree to the practices described in this Privacy Policy.

Introduction

This Privacy Policy sets out Magic Beans’ commitment to safeguarding the privacy and personal data of users of our website and services. It reflects our compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), Portuguese Law No. 58/2019, the Spanish Organic Law 3/2018 on the Protection of Personal Data and Guarantee of Digital Rights (“LOPDGDD”), the Belgian Data Protection Act of 30 July 2018, and other applicable international data protection and privacy laws.

Scope

This Privacy Policy applies to personal data collected through our main website (https://magicbeans.pt), its subdomains, and in the context of interactions related to our cloud services and offerings (“Services”).
This Privacy Policy applies primarily to users from Portugal, Spain, Belgium, and other countries where Magic Beans operates or provides services. For residents of the European Union, Magic Beans complies with the General Data Protection Regulation (GDPR) and applicable national data protection laws, including Portuguese, Spanish, and Belgian legislation.

Visitors from countries other than those where Magic Beans operates are also covered by this Privacy Policy; however, we encourage you to review your local data protection laws for additional rights and protections.
This Privacy Policy does not apply to third-party websites, services, or applications that we do not control, even if accessed via links on our website. We encourage you to review the privacy policies of any third-party sites you visit via links from our website, as we are not responsible for their data collection practices or content.

Personal Data We Collect

We collect the following types of personal data:

Data you provide directly: name, email address, phone number, and other contact or identifying details submitted via forms, account creation, subscriptions, or customer support requests.

Technical and usage data: IP address, browser type and version, language, timestamps of access, and other technical data collected automatically through cookies and similar technologies.

Cookies and tracking technologies: We use cookies and web beacons to improve our services, analyse website traffic, and track marketing campaign effectiveness.

Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds, in line with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable national laws such as Portuguese Law No. 58/2019, Spanish Organic Law 3/2018 (“LOPDGDD”), and the Belgian Law of 30 July 2018 on the protection of individuals with regard to the processing of personal data:

• Performance of a contract: to provide and maintain the services you have requested.
• Legal obligation: to comply with applicable legal requirements, including national tax, employment, and consumer protection laws.
• Consent: where you have given explicit consent, such as for receiving marketing communications.
• Legitimate interests: to improve our services, prevent fraud, and ensure security, provided these do not override your fundamental rights and freedoms.

Purposes of Processing

We process your personal data for these specific purposes:

1. Provision and Maintenance of Services: Account creation, customer support, service delivery, and billing.
2. Service Improvement: Monitoring usage, diagnosing technical issues, and enhancing our offerings.
3. Marketing Communications: Sending newsletters, updates, and promotional materials (with your consent).
4. Security and Compliance: Protecting our platform, detecting fraud, and complying with legal requirements.
5. Transaction Processing: Handling purchases, orders, and payment processing.
6. Personalisation: Tailoring content and recommendations to your preferences.

Sharing of Personal Data

We do not sell or rent your personal data to third parties. We may share data only in these cases:

• With trusted service providers who process data on our behalf under confidentiality and GDPR obligations.
• When required to comply with legal obligations or court orders.
• To protect legal rights, prevent fraud, or address security threats.

International Data Transfers

If your personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place to protect your data. Such safeguards may include Standard Contractual Clauses approved by the European Commission or Binding Corporate Rules, where applicable. These measures guarantee that your personal data receives an adequate level of protection in line with EU data protection standards.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described, or as required by law. Typically:

• Account and transactional data: retained for up to 6 (six) years after last interaction for tax and legal compliance.
• Marketing consent and preferences: retained until withdrawal or inactivity for 3 (three) years.
• Technical and usage data: retained for up to 2 (two) years for analysis and security.

After these periods, data is securely deleted or anonymised.

Your Rights

Under the GDPR and national data protection laws, you have the right to:

• Access your personal data held by us.
• Rectify inaccurate or incomplete data.
• Erase your data (“right to be forgotten”), where applicable.
• Restrict or object to processing, including for marketing purposes.
• Data portability: receive your data in a structured, commonly used format.
• Withdraw consent at any time without affecting the lawfulness of prior processing.
• Lodge a complaint with the relevant supervisory authority:
  • Portugal: Comissão Nacional de Proteção de Dados (CNPD) – www.cnpd.pt
  • Spain: Agencia Española de Protección de Datos (AEPD) – www.aepd.es
  • Belgium: Autorité de protection des données / Gegevensbeschermingsautoriteit (APD/GBA) – www.autoriteprotectiondonnees.be

To exercise your rights, please contact us using the details in Section about Contact Information.. We will respond to all legitimate requests within 1 (one) month. This period may be extended by 2 (two) further months where necessary, taking into account the complexity and number of the requests. In such case, we will inform you of any such extension within 1 (one) month of receipt of the request, together with the reasons for the delay.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons and pixels) on our website to enhance your experience, understand how you interact with our site, and for marketing purposes.

What are Cookies?

Cookies are small data files that websites store on your device (computer, tablet, or mobile phone) through your web browser. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.

How We Use Cookies

We use cookies for a variety of purposes to improve your experience on our website, including:

• Understanding how you use our website: To analyse traffic patterns, identify popular features, and count visits, which helps us improve our services.
• Personalisation: To remember your preferences, such as language settings or location, providing a more tailored experience.
• Marketing and Advertising: To collect information about your visit to our website, including the content you viewed, the links you followed, and information about your browser, device, and IP address. This data helps us and our advertising partners deliver more relevant advertisements to you on other websites.

Types of Cookies We Use

Our website uses the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the website to function correctly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or filling out forms. Without these cookies, services you have asked for cannot be provided.
• Performance Cookies (Analytics Cookies): These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. collected is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site and will not be able to monitor its performance.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.
• Marketing Cookies (Targeting/Advertising Cookies): These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store directly identifiable personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

We use both first-party cookies (set by our website) and third-party cookies (set by external services like Google Analytics or advertising networks).

How to Manage Your Cookie Preferences

You have the right to accept or reject cookies. You can manage your preferences by:

• Using our Cookie Consent Banner: When you first visit our website (or revisit after clearing cookies), you will be presented with a cookie consent banner. You can use this banner to accept all cookies, reject all non-essential cookies, or manage your preferences for specific cookie categories.
• Adjusting your Browser Settings: Most web browsers allow you to control cookies over most cookies through the browser settings. You can typically configure your browser to:
• Notify you when you receive a new cookie.
• Block third-party cookies.
• Block cookies from specific websites.
• Block all cookies.
• Delete existing cookies. For further information on how to manage cookies in your browser, visit resources like org or the help section of your specific browser (e.g., Chrome, Firefox, Safari, Edge).
• Opt-out Links (for specific advertising networks): For some third-party advertising cookies, you may also be able to opt-out directly through the third party's opt-out mechanisms. For example, you can visit the Network Advertising Initiative (NAI) Opt-Out page or the Digital Advertising Alliance (DAA) Opt-Out page.

Please note that if you choose to disable certain categories of cookies, some features or functionalities of our website may not work as intended or your experience may be affected.

Security Measures

We implement appropriate technical and organisational security measures, including encryption, access controls, secure servers, and regular security assessments, to protect your personal data from unauthorised access, loss, or disclosure.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements or our practices. We will notify you of significant changes via our website or email before they take effect.

Contact Information

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact our Data Protection Officer (DPO) at:

• Email: dpo@magicbeans.pt
• Postal address: Magic Beans, R. Dr. António Cândido, 10 – 1º, 1050-076 Lisbon, Portugal.

For users resident in Portugal, Spain, Belgium, or other countries where Magic Beans operates, the DPO contact above is the primary point of contact. Alternatively, you may also contact your respective national data protection authority as listed in Section "Your Rights".

Last Updated: June 2025